About HOOPER

Over the years basketball has grown and evolved into a worldwide sport that has become recognised and appreciated by not only those who play the game. Its unique culture has crossed over into different walks of life that has allowed for it to become relevant and push culture forward in many more ways. 

On the court, we continue to see the game evolving worldwide with new players emerging in different corners of the world in a wide variety of different leagues whether that be in Australia in the NBL, here in the UK in the BBL or even across Europe in the Euroleague. Of course, the NBA continues to be the pinnacle of all things basketball and everyday we see why with players like Stephen Curry, Damian Lillard, Lebron James and Kevin Durant showing their incredible talent that has come as a result of years of hard work and dedication to the game. 

Off the court, streetwear brands such as Palm Angels, UNDEFEATED and Off-White have channeled their creativity to bring to life branded jerseys, basketballs and basketball sneakers and have even crossed over into the gaming world of NBA 2K. We also see players using their platform and reach to speak up on important issues in the world, whether that be to do with racial injustice or gender inequality, doing their part to not only make the game of basketball fairer space for all those involved but to also do what they can to change the world for the better.

HOOPER is here to highlight those icons and moments that are a representation of the much larger impact that the game of basketball is having on the world. We love the buckets. The posters. The ankle breakers and buzzer beaters. We love seeing history being made and being able to witness greatness on the floor. We love the game. But we also love what the game and those who are a part of it, are doing in the world; how they have become points of reference for many in the culture of today and how they continue to do their part to make the world a better place.